We write a different email to every customer you have.

Each email is about what that person bought. It goes out at the right time, to bring them back to buy again. You never write a word.

Each email is about that person's last visit. It goes out when they're due back, to bring them in again. You never write a word.

Free. Just give us your website. No card needed.

See the difference

Same customer. Two emails.

What most businesses send — to everyone
newsletter@yourbusiness.comOur Biggest Sale of the Season — 20% Off Sitewide!

20% OFF
EVERYTHING

SHOP NOW →

Hi {{FirstName}},

We've got exciting news this month! Check out our latest arrivals and don't miss our biggest sale of the season.

Same email to everyone · about 1 in 60 click (Klaviyo 2026 average)
What we send — to Dana only
Oak & Pine HomeHow's the 4-shelf rack holding up?

Dana —

Your walnut rack has been with you about three weeks now. That's usually when people figure out what they want to put on it.

If small things keep sliding through the gaps, these shelf liners fit it exactly. Code THANKS5 takes 5% off.

Example store · written from her order · nobody else got it
What we send — to Mr. Alvarez only
Coastline Garage DoorsTwo years on the opener we put in

Mr. Alvarez —

We put your opener in two years ago this month. Nothing's wrong. But this is when the rollers dry out and the door starts getting loud.

If yours is noisy, it's a $95 visit, about half an hour. If it's quiet, just ignore this.

— Coastline Garage Doors · (310) 555-0134

Example business · written from his job · nobody else got it

The blast talks to everyone. Most people ignore it.

Ours talks to one person about what they bought. That's why people write back.

What you get

The follow-up you never have time for. Done for you.

Remembers what they bought

Every email is about their real order. Never a coupon for something they already own.

Every email is about their real visit or job. Never a generic coupon.

Sends at the right time

When they're ready to buy again. Nothing at all when there's nothing to say.

When they're due back. Nothing at all when there's nothing to say.

Wins back lost customers

Reaches out to people who bought once and never came back.

Reaches out to people who stopped coming in.

Asks for reviews

Asks every customer a few days after their order arrives.

Asks every customer a couple of days after the job.

Sounds like you

We build it from your website and your prices. Then we tune it every month.

Hands-off after setup

One 30-minute setup, and we email you each step. Then we run it. You check the first emails once.

Real replies

Customers write back.

Real replies to the emails we send for two online stores.

Real replies from two online stores we run it for. Same system, pointed at your customers.

“I've been buying these [products] for five years from Amazon and finally decided to get them directly from you. I buy 5–10 per month.”
Warren T. · now buys direct, 5–10 a month
“I love the [products] and have already ordered more.”
Diane M. · ordered more
“I've given your information to others who are interested in purchasing it also.”
Paula S. · told her friends
“The [accessory] is awesome! I've attached 2 pics.”
Janine K. · sent photos

Case study: two California lifestyle brands that sell online. Every customer gets their own email after their order — nearly 5,000 so far, no two the same. Customer names changed. Most emails get no reply; these did.

The math

If just 3 in 100 come back, it pays for itself.

Past customers on your list2,000
Past customers on your books2,000
3 in 100 buy again60 orders
3 in 100 come back60 jobs
At $120 an order$7,200
Your profit (55%)$3,960
At $400 a job$24,000
Your profit (45%)$10,800
Willoe for a year−$1,128
You keep$2,832
You keep$9,672

Just an example, not a promise. Plug in your own numbers. Sending and AI writing cost a few cents per email on top of the $94.

How it works

Three steps. Your part is one 30-minute setup.

1

Do a 30-minute setup

Connect your Shopify store and set up your sending address. We email you each step, then clean your list.

Upload your customer list from your booking app, POS or a spreadsheet, and set up your sending address. We email you each step, then clean your list.

2

We build it in 1–3 days

We learn your business from your website. You read the first emails and tell us if anything's off.

3

It runs on its own

Every customer gets the right email at the right time. You get one short report a month.

Safe and legal

The AI writes the words. Rules decide the rest.

It can't go rogue

Fixed rules decide who gets an email and when. The AI only writes the words.

No made-up stuff

It only uses real orders and your real prices. No fake reviews, deadlines or claims.

Same review ask for everyone

Google's rules say you can't ask only your happy customers. We ask everyone the same way.

Unsubscribe means gone

Every email has an unsubscribe link, and we honor it. We also bring over your old unsubscribes.

Pricing

One plan. One simple price.

Founding price

Willoe Email Butler

$199

per month

$94 at checkout · setup fee waived

Start at $94 and keep it. The price is going to $199. If you start now, yours never goes up.

  • No limit on how many customers
  • A different email for every customer
  • Your own sending address, with step-by-step help
  • $10 of sending credit to start
  • Then pay as you go — a few cents per email
  • Live in 1 to 3 days
  • Cancel any month. Your list stays yours.

Or start now at $94 and skip the samples.

What does sending cost?
WhatYour rate
Email sent$0.001 each
Email address checked$0.0028 each
AI writing$0.099 per 1,000 words
Automation step$0.011 each

In plain numbers: each email uses a send, the AI writing and a few automation steps, so it costs a few cents in total. You can see your usage any time.

Top up whenever you want. Nothing auto-charges unless you set it up.

or skip the samples
Start my account now — $94/mo

Setup waived. $10 credit included. Live in 1–3 days.

Setup is normally $297. Free during this promotion. No contract. Cancel any month.

Questions

What people ask

Is this spam?

No. Spam is one email sent to everyone. This is one email written for one person, about what they bought. If there's nothing worth saying, it says nothing.

Will it sound like a robot?

No. It writes from each customer's real history, in your style. You read the first batch before it runs, and we can hold any flow for your OK whenever you want.

I already use Mailchimp, Klaviyo or Square.

Keep it. We check what it already sends so nobody gets the same email twice, and we bring over everyone who unsubscribed.

Does it work with my store?

Yes, if your store runs on Shopify.

Is it legal to email old customers?

Yes, when every email follows the rules. We handle that. We also skip anyone who hasn't opened or bought anything in two years.

How fast does it start?

Live in 1 to 3 days after your setup.

What do I have to do?

One 30-minute setup (we email you each step), then read the first batch once. That's it. Want to talk first? Book an optional 30-minute call.

See your emails before you pay a cent.

Give us your website. In a few minutes, you'll get real sample emails written for your business. Don't like them? Just delete them.

Takes one minute. No card. No customer list needed.